We Connect Business Cultures

Swiss–Asian Business Development, Built on 30 Years in Both Markets

AsiaLink guides Swiss and European companies into Asian markets — and Asian companies into Europe. Product marketing, sales, business development and technology transfer from a single partner.

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Years of experience
30+Years of experience
Founded in Meggen
2007Founded in Meggen
Representation in China
CNRepresentation in China
Working languages
3Working languages

Experience from leadership and advisory roles at

  • Kuoni Reisen
  • McCormick
  • KPMG
  • Lindt & Sprüngli

How we work

Four areas that depend on each other in practice — from first understanding a market to running the business in it.

Product MarketingOur successful product launches speak for themselves.Sales & MarketingWe have known the differences between East and West for over 20 yearsInternational Business DevelopmentWe are your sparring partner to avoid mistakes.Technology TransferTechnology transfer not at any cost; we analyze the pros and cons.
All services in detail

Our strength: we know the differences between East and West

In 2002 our founder moved to China, set out to do business there — and got taken for a ride. He did not speak the language and did not understand the business mentality. AsiaLink grew out of those hard lessons, so that our clients do not have to repeat them.

More about us

Frequently asked questions

What prospective clients ask us most often.

What is AsiaLink GmbH?
AsiaLink GmbH is a Swiss business consulting firm based in Meggen/LU, specializing in bridging business cultures between Switzerland and Asia. Founded in 2007 by Christian Koenitzer, the company has over 30 years of experience.
What services does AsiaLink offer?
AsiaLink offers Product Marketing, Sales & Marketing, International Business Development, and Technology Transfer between Asia and Europe.
Who is the CEO of AsiaLink?
Christian Koenitzer is the CEO and founder of AsiaLink GmbH, with over 30 years of professional experience at companies including Kuoni Travel, McCormick, KPMG, and Lindt & Sprüngli.
Where is AsiaLink headquartered?
AsiaLink GmbH is headquartered at Huobmattstrasse 5, 6045 Meggen/LU, Switzerland, with a representative office in China.

Planning a move into Asia — or into Europe?

Tell us what you have in mind. You will get an honest assessment of whether and how it can be done.

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