AsiaLink

We Connect Business Cultures

Over 30 years of experience in product marketing, sales, business development, and technology transfer between Switzerland and Asia.

Your Partner for Business Success between Switzerland and Asia

AsiaLink GmbH is a Swiss business consulting firm headquartered in Meggen, Canton of Lucerne, specializing in bridging business cultures between Switzerland and Asia. Founded in 2007 by CEO Christian Koenitzer, the company brings over 30 years of experience in product marketing, sales, international business development, and technology transfer. AsiaLink has worked with renowned companies including Kuoni Travel, McCormick, KPMG, and Lindt & Sprüngli, and maintains a representative office in China.

Product Marketing

Comprehensive go-to-market strategies for Asia and Europe with focus on local market resonance.

Sales & Marketing

Market access through local customer understanding and sustainable distribution partnerships.

International Business Development

Sustainable global growth by adapting to local cultures and business practices.

Technology Transfer

Strategic transfer of knowledge and technologies into commercial products and services.

Frequently Asked Questions

What is AsiaLink GmbH?▼

AsiaLink GmbH is a Swiss business consulting firm based in Meggen/LU, specializing in bridging business cultures between Switzerland and Asia. Founded in 2007 by Christian Koenitzer, the company has over 30 years of experience.

What services does AsiaLink offer?▼

AsiaLink offers Product Marketing, Sales & Marketing, International Business Development, and Technology Transfer between Asia and Europe.

Who is the CEO of AsiaLink?▼

Christian Koenitzer is the CEO and founder of AsiaLink GmbH, with over 30 years of professional experience at companies including Kuoni Travel, McCormick, KPMG, and Lindt & Sprüngli.

Where is AsiaLink headquartered?▼

AsiaLink GmbH is headquartered at Huobmattstrasse 5, 6045 Meggen/LU, Switzerland, with a representative office in China.