Product Marketing
Successful market launches in Asia and Europe
Our comprehensive product marketing strategy covers the entire market launch process for Asia and Europe. We focus on product design and messaging that resonates with local markets.
What we do for you
Market Analysis & Positioning
Thorough analysis of the target market, understanding customer needs, competitive positioning, and market characteristics across Asia and Europe.
Product Design & Messaging
Adapting product messages, packaging, and presentation to local market expectations in China and other Asian markets.
Go-to-Market Planning
Structured market launch plan with clear milestones, budget framework, and KPIs for Asia and Europe.
Quality Assurance
Ensuring cost-effectiveness, on-time delivery, and quality assurance to meet customer expectations across different markets.
Our Approach
- 1Market audit and competitive analysis
- 2Target audience definition and customer profiling
- 3Product adaptation and message development
- 4Pilot market and test phase
- 5Scaled market entry with local partners
- 6Continuous monitoring and optimization
Frequently Asked Questions about Product Marketing
Which Asian markets do you market products in?▼
We specialize in China but also work with other Asian markets including Japan, South Korea, Vietnam, and Singapore. Our focus is on bridging Switzerland/Europe and Asia.
How long does a typical product marketing campaign take?▼
Depending on the market and product complexity, market entry projects take between 6 and 18 months. We jointly create a realistic timeline and guide you through the entire process.
Can you market products from any industry?▼
Yes – we have experience with consumer goods, industrial products, technology, food and beverage, and lifestyle products. Christian Koenitzer brings 30 years of expertise across diverse sectors.
What sets AsiaLink apart from other marketing agencies?▼
We are not a typical marketing agency. We combine deep cultural understanding of both markets with concrete implementation experience. Our CEO speaks Mandarin Chinese and has personally guided hundreds of product launches in Asia and Europe.
Discuss Product Marketing
Ready to launch your product in Asia or Europe? Speak with Christian Koenitzer.