Guanxi
关系 · Guan Xi
Guanxi (关系) is the Chinese concept of relationship networks and social connections that are fundamental to success in Chinese business. With…
Switzerland-Asia Business Glossary
Essential terms for cross-cultural business between Switzerland and Asia, defined by practitioners with 30+ years of on-the-ground experience.
Mianzi
面子 · Face
Mianzi (面子) is the Chinese concept of "face" – social status, reputation, and dignity. In Chinese business, it is crucial to never destroy t…
Market Entry Strategy
Market Entry · Markteintritt
A market entry strategy is a strategic plan defining how a company enters a new market. For Swiss companies in Asia, this includes the choic…
WFOE
Wholly Foreign-Owned Enterprise · 外资企业
A WFOE (Wholly Foreign-Owned Enterprise) is a fully foreign-controlled company structure in China that allows 100% foreign ownership. For Sw…
Joint Venture
JV · 合资
A Joint Venture in China is a cooperative business form where a foreign and a Chinese company establish a joint company. There are two types…