Sales & Marketing
Local market knowledge for sustainable growth in Asia and Europe
As marketing experts, we understand markets from the local customer's perspective. We align companies with profitable market segments, customer groups, and distribution channels, building sustainable business relationships.
What we do for you
Market Segmentation & Target Groups
Identifying the most profitable market segments and customer groups for your product or service in Asia and Europe.
Distribution Channel Setup
Selecting and building the right distribution channels: direct sales, distributors, online platforms, or joint venture structures.
Partner & Customer Network
Actively building relationships with qualified local distribution partners and key customers in Asia and Europe.
Cross-Cultural Sales
Training and coaching your team for intercultural sales meetings. We bridge cultural misunderstandings in the negotiation process.
Our Sales Approach
- 1Analysis of your sales goals and existing channels
- 2Market and competitive analysis in the target region
- 3Definition of the optimal sales strategy
- 4Identification and qualification of distribution partners
- 5Building customer relationships and pilot projects
- 6Scaling and long-term management of the sales structure
Frequently Asked Questions about Sales & Marketing
How does B2B sales in China differ from Switzerland?▼
In China, relationship building (Guanxi) is critical. Decision processes are often more hierarchical and slower. Trust is built through personal meetings, patience, and consistency – not just product features or price.
Which distribution channels do you recommend for China?▼
It depends heavily on your product. B2B: direct sales through local partners or own staff. B2C: e-commerce platforms (Tmall, JD.com), WeChat marketing, and KOL collaborations. We analyze and recommend the optimal channel.
Can you support in other Asian markets too?▼
Yes – our network covers Japan, South Korea, Vietnam, Thailand, and Singapore. Christian Koenitzer has worked in various Asian markets and has a broad regional network.
How do you measure sales success?▼
We jointly define clear KPIs: qualified leads, partner count, revenue per channel, customer satisfaction, and repeat purchase rate. Regular reviews ensure progress.
Develop Your Asia Sales Strategy
Ready to build your sales presence in Asia? Let's develop the right strategy together.