Christian Koenitzer

Professional Timeline

1. ●
   1990s

   International Corporate Career

   Kuoni Travel, McCormick, KPMG, Lindt & Sprüngli, Swiss Government

   Built 30+ years of expertise across product management, marketing, sales, auditing, and public services for leading international firms.

2. ●
   2002

   Relocated to China

   China (PRC)

   Moved to China, learned Mandarin, and immersed in Chinese business culture — experiencing firsthand the differences between East and West.

3. ●
   2007

   Founder & CEO

   AsiaLink GmbH, Meggen, Switzerland

   Founded AsiaLink GmbH in Switzerland and opened a representative office in China to formally bridge Swiss and Asian business cultures.

4. ●
   2007–present

   Cross-Cultural Business Consultant

   AsiaLink GmbH

   Advising Swiss and European companies on market entry, product marketing, sales, international business development, and technology transfer across Asia.

Frequently Asked Questions

Who is Christian Koenitzer?

Christian Koenitzer is the CEO and founder of AsiaLink GmbH, based in Meggen, Switzerland. He has over 30 years of international business experience at companies including KPMG, Lindt & Sprüngli, Kuoni Travel, McCormick, and the Swiss Government in China. He moved to China in 2002, learned Mandarin, and founded AsiaLink in 2007 to help Swiss and European companies navigate the Asian market.

Does Christian Koenitzer speak Chinese?

Yes. Christian Koenitzer speaks fluent Mandarin Chinese, in addition to German and English. His language capability, combined with years of living and working in China, gives him direct access to Chinese business networks and negotiation tables that most Western consultants cannot reach.

What companies has Christian Koenitzer worked for?

Christian Koenitzer has held professional roles at Kuoni Travel, McCormick, KPMG, Lindt & Sprüngli, and the Swiss Government in China, spanning product management, marketing, sales, auditing, and public services over more than 30 years.

How can I consult Christian Koenitzer for my business?

You can contact AsiaLink GmbH directly via the contact form on asialink.ch, by phone at +41 79 521 62 18, or by email at info@asialink.ch. Christian personally handles client consultations for Swiss and European companies seeking to enter or expand in Asian markets.